Tinder has racked up more than 50 million users, who swipe as many as 1.4 billion times a day - it’s an unparalleled force to be reckoned with. It’s true that the internet - and more specifically, dating apps - have changed the way we form these relationships. And the second major transition is with the rise of the Internet.” The first was around 10,000 to 15,000 years ago, in the agricultural revolution. “There have been two major transitions in heterosexual mating in the last four million years. “We are in uncharted territory,” says Justin Garcia, a research scientist at Indiana University’s Kinsey Institute, in that article from Vanity Fair that condemned Tinder, hook-up culture, and the ‘dating apocalypse’ that they’ve caused. We sit down with Wade to explore the behaviours attached to hook-up culture, if it’s really as bad as it sounds or if it’s a natural fit for a generation who are rejecting institutions. In an effort to explore and deconstruct these perceptions, Lisa Wade, PhD, an associate professor of Sociology conducted a study of hook-up culture in colleges across the US, which culminated in her book American Hookup: The New Culture of Sex on Campus. The phenomenon of hook-up culture hasn’t exactly been portrayed positively in the media it’s become an integral seam in the fabric of a narrative that depicts today’s youth as tech-obsessed, indecisive and incapable of commitment. POPSCI: A scientific slant on popular culture

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